51 Comments
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Jonna Shane RScP's avatar

I appreciated having the option to read and listen as you read to me!

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Steven Houghton Jr's avatar

Glad to hear! Thanks for the feedback!

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Kimberly Wiltshire's avatar

would love to know more about what makes good content. how to build your followers, etc.

also, love the tv advertising analogy...that's the business I do sales marketing in! So you are talking my language!

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Steven Houghton Jr's avatar

Glad to hear! I have plenty to share about that :)

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Shelby's avatar

Facebook vs IG advertising?

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Steven Houghton Jr's avatar

What is the context of the question?

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Kimberly Wiltshire's avatar

would love to know more about what makes good content. how to build your followers, etc.

also, love the tv advertising analogy...that's the business I do sales marketing in! So you are talking my language!

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Ellie's avatar

Really interesting newsletter! Thank you so much for sharing some insights! I would love to know more about monetisation, I’m looking to become an influencer and will be launching my social media pages soon- this couldn’t have come at a better time! Thank you again :)

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Steven Houghton Jr's avatar

Thank you

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Kimberly Wiltshire's avatar

so grateful for you doing this Steven! I have been wanting to learn more about influencer marketing and this already has been so helpful. I am in marketing myself but focused more on sales marketing where I partner with media sales teams to generate advertising revenue through marketing activations, branded content, etc. Social marketing is definitely a part of it but influencer marketing has become such a specialty in itself that I want and need to learn more.

Plus selfishly I have been wanting to become an influencer myself but trying to find my niche/what I want to stand for/represent.

And... YES. would love to know more about monetizing one's influence! thanks!

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Steven Houghton Jr's avatar

All noted 👌 Thank you for the feedback/details!

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Holly Blaylock's avatar

Really appreciate the audio. I have a hard time focusing on reading. Audio really helps my learning style.

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Steven Houghton Jr's avatar

Thank you! Noted 👍

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Kristy Woolford's avatar

I would love to know your tips on the best ways to start a new page to get enough followers and viewers to monetize!

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Steven Houghton Jr's avatar

Tiktok. Grow a following on Tiktok. Link an Instagram account to the Tiktok. Anything that does really well on Tiktok, repost it to IG. And post the bts to IG stories.

Tiktok is a true meritocracy. You are only as good as your last video. You have to re-earn views every time you post.

If you can learn Tiktok, you can learn any type of social media.

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Bonnie Price Meale's avatar

Anticipating the next newsletter! You are So Awesome!! Thank you!!

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Steven Houghton Jr's avatar

Thank you Bonnie

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Lianep Carrion's avatar

Love this so far. I'd love to know how to find sponsors for smaller accounts like mine (9k followers). And how to negotiated. Thank you

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Steven Houghton Jr's avatar

So glad! Sounds like a topic I can cover for you! Thanks for the feedback.

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Shelly Bittaker's avatar

So glad you're doing this! It's been very helpful so far! Excited to learn more, and hoping to grow my following and become an influencer! I love the audio version and also being able to follow along!

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Steven Houghton Jr's avatar

Thanks Shelly! Glad you enjoy it! And thanks for the feedback on liking the audio.

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Kaamini V Ram's avatar

Thank you so much for this information Steven.. Looking forward to know more from your newsletter

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Steven Houghton Jr's avatar

You are so welcome, Kaamini! Glad you enjoy it!

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Kaitlyn's avatar

This is great information! And i enjoy the newsletter option to read the content as well.

I've considered jumping into the instagram world as an influencer, but it seems overwhelming at times! The market seems so saturated. A couple future topics I would be interested in: How to break through in saturated market? What makes good content? How can a website/blog can supplement income from social media and is it necessary?

Excited to learn more from you!

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Steven Houghton Jr's avatar

Thank you for the feedback, Kaitlyn! Great suggestions for topics! I really appreciate it! I will make a deliberate effort to cover these topics as a result of your request :)

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Cindy's avatar

I like having both options. I am a very small business and from the older generation. So, any info you add about how to make your insta shoppable and resources to turn to when we have questions is appreciated.

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Steven Houghton Jr's avatar

Thank you for the feedback! Noted! There are some excellent resources for this, perhaps I can aggregate some of them. In a future newsletter.

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Liz Neely's avatar

This is so exciting! Thank you for writing this! Planning to read, and re-read these!

Also, I am interested in the various ways of monetization you mentioned! Cheers.

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Steven Houghton Jr's avatar

Glad to hear you enjoyed it! Your interest is noted 👍

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Mari G's avatar

I understand the CN vs. Mozambique example but what is the actual demographic/ age chart used to make the calculation on spending power of an influencer’s viewership?

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Steven Houghton Jr's avatar

There is not an official chart, but the next newsletter will give more info about how brands think about it more granularly

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Mari G's avatar

Ok thanks

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